Yesterday, my daughter and I went to see Julie and Julia.
While reviewers (rightly) praise Meryl Streep's stunning portrayal of American chef, author, and TV personality Julia Child, many have been less enthusiastic about the subplot highlighting the culinary adventures of writer Julie Powell.
"How did she do it?" I wondered. Not the incredibly gifted Streep or the engaging and talented Child, but Julie the blogger: how did her blog gain such recognition?
I did a bit of searching today, and located "Julie Powell's Advice for Bloggers." Her tips include:
- develop a voice
- build on content that keeps readers involved
- be ethical, control emotions
- use blogs as a tool to address issues in a public venue
- keep [the craft of] writing at the center
The tagline for "Julie and Julia" is "Passion. Ambition. Butter. Do You Have What It Takes?"
The butter. That's what adds richness, flavor, irresistible appeal. The butter keeps people returning for another taste.
So maybe the chef can also teach us a lesson about creating a desirable product.
"gotterdammerung" by rutabaga_love