Monday, January 19, 2009

The ALA: Providing Leadership

Screen capture of ALA Youth Media Services profile page on Twitter

The American Library Association (ALA) traditionally announces the winners of prestigious Youth Media Awards, including the Newbery and Caldecott Medals, during its Midwinter Meeting.

This year, the information will be made available January 26, beginning at 7:45 a.m. MT, in a variety of formats:
  • "Unikron, a streaming content provider, will host the ALA Youth Media Awards Webcast. Online visitors will be able to view the live Webcast the morning of the announcements by going to This link is not yet live, but those interested in following the action online should bookmark and use the URL. The number of available connections for the Webcast will be limited and available on a first-come, first-served basis."
  • The ALA will instantly announce the winners of the 2009 Youth Media Awards using Twitter. Follow ALAyma.
  • "The ALA Island in Second Life will also broadcast an encore presentation of the Youth Media Awards Webcast. Visitors can take advantage of in-world viewing later in the day on the ALA Island at the Main Stage."
ALA Midwinter Meeting participants can attend a press conference to hear the announcements in person; no doubt some will be live blogging and microblogging as the awards are presented.

Those who don't choose to utilize digital applications will learn of the awards winners via more traditional media sources, like television or newspaper and journal articles.

The American Library Association was founded in 1876 and is not known for being particularly innovative or cutting edge. However, the ALA's stated mission is “To provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.” By using modern information-sharing tools, this organization is modeling modern librarianship for its members.

What a grand start to the new year!

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